Handcrafted London Dry Gin BLOOM London Dry is carefully crafted using chamomile, honeysuckle and pomelo as the three key botanicals – each one contributing to a unique drinking experience in its own way. BLOOM London Dry was first launched in 2009 as a result of Master Distiller, Joanne Moore’s vision to create a lighter tasting gin for all to enjoy. Combining the finest natural botanicals, it quickly grew to become a firm favourite among the new gin-eration of drinkers, a sophisticated gin renowned for its purer tasting flavour profiles and its iconic bottle.